Investment Criteria

Willcrest Partners invests in companies that are focused on a particular niche within their market and have a differentiated offering to their customers. At the same time we recognize that some of the best investments and partnerships come from quirky but compelling situations.


  • EBITDA from $1-5 million with strong gross margins
  • Differentiated business to business services and products
  • Favorable industry tailwinds and/or new market opportunities

Example Businesses We Like

Business Services

  • Data management services
  • Aggregation businesses
  • Maintenance and repair
  • Logistics
  • Software-as-a-service
Financial Services

  • Banking services
  • Billing and collections
  • Insurance
  • Specialty lending
Healthcare Services

  • Revenue cycle management
  • Back office services
  • Compliance
  • Product distribution
Specialty Manufacturing

  • Test and measurement
  • Specialty connectors
  • Electro/mechanical sensors
  • Aerospace components
  • Medical components

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