About Us

Entrepreneurs with investing experience backed by a long term oriented family office.

Benjamin A. Krick, Partner
Prior to founding Willcrest Partners, Ben was a Partner and Co-Founder of Redwood Pacific Group (RPG), a direct investment firm focused on niche growth businesses.  Prior to RPG, he was Vice President at Parthenon Capital where he was responsible for sourcing, underwriting, and managing investments in middle-market businesses and served as a Director for several of Parthenon Capital’s portfolio companies. Ben’s industry experience includes financial services, software, marketing services, and healthcare services.  Ben holds an MBA from Stanford University, where he was an Arjay Miller Scholar, and a BA in economics, summa cum laude, from Wake Forest University.


Bret Forster, Partner
Prior to founding Willcrest Partners, Bret was the CEO of FetchForce, an outsourced provider of data management and email remarketing for the lead generation industry.  Bret built FetchForce from the ground up and sold to a strategic acquirer.  Prior to FetchForce, he was a Vice President with Serent Capital, a private equity firm investing in emerging service and technology businesses.  Before joining Serent, Bret was an Operations Manager and then Client Development Manager at ServiceSource, a technology support sales organization where he led the international expansion of the company, and developed relationships with ServiceSource’s largest clients.  Bret was also a strategy consultant with McKinsey & Co.  Bret holds an MBA and BS from Stanford University.


Samuel S. Petke, Origination
Prior to joining Willcrest Partners, Sam was a Principal at Castle Crow, a San Francisco based merchant banking group that initiates transactions and makes equity investments in middle-market companies. Mr. Petke brings with him to Willcrest over 10 years of deal origination experience. Sam received his Bachelor of Arts in Mass Communications from the University of California-Berkeley.


Michael Robey, Advisor
Mike is an investor and entrepreneur.  He currently owns a leading provider of transcription services and is part of the executive team.  He also acts as an angel investor in unique start up and emerging service businesses.  Mike was a Vice President with FetchForce, playing an integral role in its growth strategy. Prior to his recent roles, Mike started a registered investment advisory firm and managed a team of investment banking associates with Dinan & Company.  Mike holds a BA in Philosophy from Arizona State University.

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